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  • Early Black Friday Deal: New 2024 iMac with M4 Chip Now $100 Off on Amazon

    Amazon is kicking off early Black Friday savings with a $100 discount on the 2024 Apple iMac , bringing its price down to $1,199 from the original $1,299 . If you’ve been waiting for the perfect desktop upgrade, this is your chance. The 2024 iMac features Apple’s cutting-edge M4 chip with an 8-core CPU and GPU, delivering outstanding performance for work, creativity, and entertainment. Its 24-inch Retina Display offers stunning visuals, while 16GB of unified memory and a 256GB SSD ensure smooth multitasking and fast storage. This early Black Friday deal is a rare opportunity to save on Apple’s latest all-in-one desktop. Don’t miss out—grab yours now while supplies last!

  • Apple Card expands 3% Daily Cash rewards with Booking.com and ChargePoint

    Apple has expanded the benefits of its Apple Card by adding Booking.com and ChargePoint to its list of merchants offering three percent Daily Cash rewards. This move enhances the appeal of the Apple Card for frequent travelers and electric vehicle owners, further cementing its integration into everyday spending habits. Booking.com , known for its wide range of travel services including hotels, flights, and car rentals, now offers Apple Card users three percent cash back on eligible prepaid bookings. These rewards apply when purchases are made using Apple Pay and follow specific terms such as booking through Apple’s dedicated link and choosing the "Pay Now" rate. ChargePoint, a leader in electric vehicle charging solutions, brings added value for Apple Card users with rewards on both charging sessions and purchases of home charging equipment. With over 280,000 charging stations across various countries, ChargePoint provides a convenient option for EV owners to earn cash back while staying charged on the go. With the addition of Booking.com and ChargePoint, Apple Card continues to evolve as a versatile tool that aligns with modern spending trends, catering to both travel enthusiasts and the growing number of electric vehicle owners.

  • Apple expands advertising in News app with direct sales and new revenue opportunities

    Apple is advancing its advertising ambitions by directly selling ads within the Apple News app, according to a report from Axios . This strategic shift leverages Apple News' extensive reach to expand its services business and create a lucrative new revenue stream. The move also reduces Apple’s reliance on third-party ad vendors, allowing it to take greater control of its ad ecosystem. Axios reported that publishers will earn 70% of the revenue from ads sold by Apple in their articles while keeping 100% of revenue from ads they sell independently. Additionally, publishers will receive a portion of revenue from ads displayed in the News feed based on user engagement. Apple has also introduced premium sponsorship opportunities for high-profile editorial content, such as coverage of major events like the Met Gala and the U.S. Open. This development builds on Apple’s steady expansion into advertising. In 2022, the company began selling ads in the App Store’s "Today" tab, boosting app visibility. Within Apple News, new ad formats like carousel ads, banners, and video placements are being introduced, along with sponsorship options for curated feeds and prominent ad positions in the News feed. As Apple invests in its ad business, it has also restructured partnerships, recently naming Taboola as a resale vendor for Apple News and Stocks ads while parting ways with NBCUniversal. This direct ad sales approach not only strengthens Apple's position in the digital advertising market but also incentivizes publishers to invest more in the platform, potentially enhancing both user engagement and overall ad revenue. Analysts estimate that Apple’s ad revenue could reach $10 billion this year, contributing to its $100 billion services business.

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  • Shopping Guide | The Apple Square

    Check if now is a good time to buy the product Safe to Buy: product has recently been updated Watch Out: product might get updated soon Don't Buy: product will get updated soon iPhone iPad Watch Mac Music Other The latest guides Is Apple’s new M4 MacBook Pro the upgrade you’ve been waiting for? Explore what’s new and who should make the leap Choosing the new M4 Mac mini: Is Apple’s compact powerhouse right for you? Should you upgrade to the new M4 iMac? Here's a quick guide iPhone Guide iPhone iPhone 16 Pro Safe to Buy Last Updated: September 2024 The iPhone 16 Pro, starting at $999, and the iPhone 16 Pro Max, starting at $1,199, both feature the powerful A18 chip, enhanced low-light cameras, and a 120Hz ProMotion display for smoother visuals. They also include a new Camera Control button and a sleek titanium frame for premium design and durability, catering to advanced users seeking top-tier performance. iPhone 16 Safe to Buy Last Updated: September 2024 The iPhone 16, starting at $799, and the iPhone 16 Plus, starting at $899, come with the powerful A18 chip, improved cameras for better photo quality, and a bright Super Retina XDR display. Both models offer impressive performance and battery life, with the iPhone 16 Plus featuring a larger screen for those who prefer more display real estate iPhone SE Don't Buy Last Updated: March 2022 The iPhone SE was last updated at Apple's "Peek performance" event back in March 2022 where it got 5G connectivity and the new A15 Bionic chip. The base model starts at $529. iPad Guide iPad iPad Don't Buy Last Updated: October 2022 The iPad was last updated via a press release in October 2022. It received a complete redesign and has the new A14 Bionic chip. It also has a 12MP Landscape Ultra Wide facing camera and starts at $449 and is available in many color options. iPad Pro Safe to Buy Last Updated: May 2024 The iPad Pro was last updated at Apple's May 2024 event, with the new M4 chip, Ultra Retina XDR display with ProMotion and optional nano-texture glass, advanced camera capabilities, and compatibility with accessories like the Apple Pencil Pro and Magic Keyboard for iPad Pro. It starts at $999 and comes in a 11 and 13-inch model with 2 color options. iPad Air Safe to Buy Last Updated: May 2024 The iPad Air was last updated at Apple's event in May 2024, now in 11 and 13-inch models featuring the M2 chip, immersive Liquid Retina display, along with a 12MP Ultra Wide front camera with Center Stage. It is compatible with the Apple Pencil Pro and new Magic Keyboard. The iPad Air starts at $599 and is available in four colors. iPad mini Safe to Buy Last Updated: October 2024 iPad mini was last updated in October 2024 via a press release. It features the A17 Pro chip with Apple Intelligence, an 8.3-inch Liquid Retina display, and Apple Pencil Pro support for advanced creativity. Upgraded 12MP cameras, Wi-Fi 6E, 5G, and all-day battery life enhance its ultraportable design. It starts at $499 and has 128GB base storage. Watch Guide Watch Apple Watch Ultra 2 Safe to Buy Last Updated: September 2024 The Apple Watch Ultra 2 in Satin Black offers a sleek, modern upgrade to the rugged design, with a brighter display, improved battery life, and enhanced durability. Perfect for adventurers and athletes, it combines cutting-edge performance with a bold, stylish look. Apple Watch Ultra 2 still starts at $799. Apple Watch SE Safe to Buy Last Updated: September 2022 The Apple Watch SE was last updated at Apple's "Far Out" event in September 2022 with new features including crash detection, longer battery life, the S8 chip and more. It's available in both 40mm and 44mm size options. The base model starts at $249. Apple Watch Safe to Buy Last Updated: September 2024 The Apple Watch Series 10, starting at $399, introduces a new titanium option and advanced health features, including sleep apnea detection. With improved performance, a brighter and larger display, and new design, it's perfect for fitness and health-conscious users. Mac Guide Mac 15" MacBook Air Safe to Buy Last Updated: March 2024 The 15-inch MacBook Air with the M3 chip, starting at $1,299, offers powerful performance in a sleek, lightweight design. Featuring a vibrant Liquid Retina display, improved battery life, and enhanced graphics, it's perfect for multitasking and creative work on the go. It was updated in October 2024 with 16GB base RAM. Studio Display Watch Out Last Updated: March 2022 The Studio display was introduced at Apple's "Peek performance" event back in March 2022 alongside the new Mac Studio. It has a 27" 5K Retina display with a front facing Ultra Wide camera and stereo speakers along with the addition of ports. The base model starts at $1599. 14"/16" MacBook Pro Safe to Buy Last Updated: October 2024 The new 14- and 16-inch MacBook Pro, powered by M4, M4 Pro, or M4 Max chips, offers up to a 16-core CPU, 40-core GPU, and 128GB memory. It features a Liquid Retina XDR display with 1,600 nits peak brightness, a 12MP Center Stage camera, and up to 24-hour battery life, starting at $1,599. Mac mini Safe to Buy Last Updated: October 2024 The Mac mini, powered by the M4 and M4 Pro chips, delivers impressive performance in a compact design with up to a 12-core CPU and 18-core GPU. It supports up to 32GB of unified memory, has two Thunderbolt 4 ports, and offers Wi-Fi 6E connectivity. It starts at $599. 13" MacBook Air Safe to Buy Last Updated: March 2024 The 13-inch MacBook Air with the M3 chip, priced from $1,099, offers a perfect blend of performance and portability. Its sharp Liquid Retina display, long battery life, and powerful processing capabilities make it an excellent choice for students, professionals, and casual users who need a compact yet capable laptop. It was updated in October 2024 with 16GB base RAM. Mac Studio Don't Buy Last Updated: June 2023 The Mac Studio is a new product in Apple's Mac category that serves as a hybrid between the Mac mini and Mac Pro. It was announced at Apple's "Peek p erformance" event back in March 2022. It has the option to feature the M1 Max or M1 Ultra chip. The base model starts at $1,999. iMac Safe to Buy Last Updated: October 2024 The new 24-inch M4 iMac, powered by an 8-core CPU and 10-core GPU, features a vibrant 4.5K Retina display, a 1080p FaceTime HD camera, and Wi-Fi 6E. Available in multiple colors, it starts at $1,299. Mac Pro Watch Out Last Updated: June 2023 The Mac Pro was last updated at Apple's WWDC 2023 event where the M2 Ultra chip was added with more features. The Mac Pro is aimed towards people in different industries who need a powerful device to complete their tasks. The base model starts at $6,999. Pro Display XDR Safe to Buy Last Updated: December 2019 The Pro Display XDR was introduced at Apple's WWDC 2019 event back in June 2019 alongside the Mac Pro. It has a 32" 6K Retina display with detailed imagery and extreme dynamic range in color and brightness. It is easily one of the best displays out there. The base model starts at $4,999 and the Pro Stand sells for $999. Music Guide Music AirPods Pro Watch Out Last Updated: September 2023 AirPods Pro was last updated in September 2023 with a USB-C port added to the charging case. It also has features like better Active Noise Cancellation, advancements to Spatial Audio, the new H2 chip, longer battery life, and more. There's also Adaptive Audio which blends Active Noise Cancellation with Transparency mode for a better experience. AirPods Pro currently starts at $249. AirPods Safe to Buy Last Updated: September 2024 The AirPods 4 offer improved sound, longer battery life, and a more comfortable fit. Available in two models: the standard version starts at $129, and the ANC version, with Active Noise Cancellation for a premium audio experience, is priced at $179. AirPods Max Safe to Buy Last Updated: September 2024 AirPods Max now come in fresh new colors, including Midnight, Starlight, Blue, Purple, and Orange. Priced at $549, they continue to offer premium features like high-fidelity sound, Active Noise Cancellation, and spatial audio, all wrapped in a sleek, luxurious design that blends style and performance. HomePod mini Watch Out Last Updated: July 2024 HomePod mini now comes in a new Midnight color, priced at $99. It offers 360-degree sound, smart home integration with Siri, and seamless Apple device compatibility, combining style and powerful performance in a compact design. HomePod Safe to Buy Last Updated: January 2023 HomePod was released by Apple again in January 2023 after being discontinued after the release of the smaller compact HomePod mini. It starts at $299 and is available in Midnight and White color options. Other Guide Other Apple TV Don't Buy Last Updated: October 2022 Apple TV was last updated in October 2022 via a press release. It features the A15 Bionic chip for faster performance and support HDR10+ for better video quality. The Siri Remote now features a USB-C port for charging. The 128GB option also has an ethernet option for connectivity and the Apple TV model starts at $129. AirTag Safe to Buy Last Updated: April 2021 AirTag was introduced at Apple's "Spring Loaded" event back in April 2021. It is an item tracker made by Apple which uses Ultra Wide band technology to get the most precise location to help you find your lost item. It is currently priced at $29 and you can buy a 4 pack for $99. Apple Vision Pro Safe to Buy Last Updated: June 2023 Apple Vision Pro was introduced at WWDC 2023 as Apple's first product for 'Spatial Computing'. Apple Vision Pro is the first AR/VR headset from Apple and can be combined with prescription lenses. Apple Vision Pro will start at $3499.

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  • Deals | The Apple Square

    Deals DEALS Massive new iPad Pro price drops: Save up to $200 on top models – limited time deals DEALS Save $300 on Apple Studio Display with Tilt-Adjustable Stand on Amazon DEALS Huge savings on the new MacBook Air 2024 with M3 Chip: Up to $250 Off on Amazon DEALS Save $100 or more on the new iPad Pro 11-inch on Amazon DEALS Apple Watch Series 9 is now $100 off on Amazon DEALS Top Apple Prime Day Deals: Don't Miss These Incredible Offers! DEALS Amazon Offers Up to $200 Off on M3 MacBook Air DEALS Get up to a $100 off all AirPods models on Amazon DEALS M2 iPad Pro's are now up to $300 off at Best Buy 1 2 3 4 5

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