Peloton has appointed Peter Stern, former Apple executive and a key figure behind Apple Fitness+, as its new CEO and President.
Stern’s role at Apple spanned several major digital services, where he led the growth of Apple TV+, iCloud, Apple One, Apple Music, and Apple News. Notably, he was instrumental in developing Apple Fitness+, quickly turning it into a widely adopted platform that blended digital fitness with Apple’s ecosystem, reaching millions worldwide.
His expertise in building seamless, subscription-based ecosystems is expected to shape Peloton’s strategy as it adapts to a post-pandemic market. Known for driving user loyalty and integrating services into cohesive experiences, Stern’s leadership aligns with Peloton’s ambitions to expand beyond hardware into a comprehensive fitness and lifestyle brand.
With Stern at the helm, Peloton is setting the stage for an era focused on enhanced digital experiences, community-driven features, and broader market reach, leveraging his deep experience in consumer engagement and scalable services.
