Meta is preparing to launch a dedicated AI-powered chatbot app, aiming to compete directly with OpenAI’s ChatGPT, Google’s Gemini, and Microsoft’s Copilot. According to a report from CNBC, the tech giant plans to introduce the standalone Meta AI app in the second quarter of 2025, expanding its artificial intelligence presence beyond integrations within Facebook, Instagram, and WhatsApp.
While Meta AI is already embedded into its social platforms, primarily through search features, the company sees an independent app as a way to deepen user engagement with its AI assistant. CEO Mark Zuckerberg has positioned AI as a top priority, with ambitions to establish Meta as a leader in artificial intelligence by the end of the year.
The app is expected to launch as a free service, but Meta is also exploring a premium subscription tier that could unlock more advanced capabilities. The company has been investing heavily in generative AI, leveraging its in-house Llama models to enhance conversational interactions.
Meta's AI push coincides with broader expansion efforts, as the company is also rumored to be developing a separate Reels app, potentially spinning off Instagram’s short-form video feature. These moves suggest a strategy focused on creating standalone experiences that cater to specific user behaviors, rather than keeping all innovations confined within existing platforms.
With competition in the AI space intensifying, Meta’s dedicated AI app will be a crucial test of the company's ability to carve out a distinct presence in an increasingly crowded market.
