Marvel Studios and ILM Immersive are teaming up to bring a groundbreaking mixed reality video experience to the Vision Pro platform, addressing a notable gap in its content offerings. The collaboration introduces "What If...? – An Immersive Story," described as Disney Plus' inaugural interactive original content, exclusively available on Apple Vision Pro and leveraging augmented and virtual reality technologies.
Derived from Marvel's Disney Plus series of the same title, the hour-long episode promises an engaging experience for Vision Pro users. Participants will not only observe but actively participate in the narrative, immersing themselves in various alternate realities and wielding the power of the Infinity Stones through interactions facilitated by eye and hand movements.
This initiative marks a significant departure from the limited selection of immersive films currently available for Vision Pro, offering users a more dynamic and engaging experience. While the novelty of panoramic viewing wears thin over time, "What If...?" endeavors to inject fresh excitement into the platform's content library.
However, skepticism looms regarding the depth of the experience. Marvel's announcement notably lacks details about cast involvement, raising questions about the extent of the narrative's richness. Comparisons to 1990s interactive video games, characterized by limited interactivity and static storytelling, evoke concerns about potential gimmickry.
Despite uncertainties, the allure of the "What If...?" series and the dearth of compelling content for Vision Pro users compel cautious optimism. While a specific release date remains undisclosed, Marvel assures fans that the immersive experience will debut "soon," offering a glimmer of anticipation amidst the platform's content drought.
