Apple is gearing up to reveal new product launches next week, according to a recent teaser from Greg Joswiak, SVP of Worldwide Marketing, on X.
The announcement signals the arrival of refreshed Mac models, though this time, it seems there won't be a traditional October event. Instead, Apple is likely to roll out its new products gradually, potentially starting with Monday’s scheduled release of iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1 updates.
Apple has been known to launch new products through press releases when larger events aren't planned, and this year appears to follow that trend. There’s a growing expectation that the new Macs, including updates to the iMac, Mac mini, and MacBook Pro, will feature the M4 chip, which was first introduced in the latest iPad Pro models. The M4 Pro and M4 Max chips are anticipated to power higher-end MacBook Pro models, and the Mac mini could also receive an M4 Pro option.
While the iMac and MacBook Pro are expected to retain their current designs, rumors suggest the Mac mini might see a size reduction, becoming more compact—closer in form to the Apple TV but potentially thicker.
Another notable improvement across the entry-level models could be the jump in RAM, with base configurations reportedly moving from 8GB to 16GB, offering enhanced performance for tasks that rely on Apple Intelligence features.
As the week unfolds, more information will emerge about these updated Macs and what they’ll bring to Apple's ever-evolving lineup, particularly as the company continues to push the envelope with its custom silicon advancements.
