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The Apple Square

Apple's M4 MacBook Pro production on track for Q4 2024 launch before the holidays

MacBook Pro

Apple is on track to unveil its next-generation MacBook Pro models, featuring the new M4 chip, with production ramping up for a potential Q4 2024 release.


The M4 chip is expected to bring significant performance enhancements over the M3, including improved processing power and energy efficiency. This follows the trend of Apple's iterative advancements in their silicon, aiming to offer users a more powerful and efficient computing experience.



Analyst Ross Young has shared insights that align with previous forecasts, suggesting that panel shipments for the 14-inch and 16-inch versions began in mid-summer. This timeline supports the anticipation of a late-year launch.


Young, known for his expertise in display technology, revealed that the production schedules are in line with Apple's typical release cycle. His observations reinforce earlier predictions by Bloomberg's Mark Gurman, who had also suggested a late-2024 debut for the M4 MacBook Pro.


If Apple maintains this pattern, we could expect an official announcement in late October or early November, positioning the new MacBook Pros as key offerings for the holiday season and beyond.


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