Apple reportedly gearing up for second-gen Vision Pro production with focus on incremental upgrade

Apple’s ambitions in the spatial computing space appear to be moving into a new phase, as fresh reports from IT Home suggest the next iteration of the Vision Pro is entering production. But instead of unveiling a radically reimagined headset, Apple seems to be betting on refinement—prioritizing efficiency and hardware tweaks over an entirely new direction.

Unlike the hype-driven debut of the original Vision Pro, which launched with a high price and a futuristic pitch, the upcoming model is expected to fly under the radar, offering minor upgrades that help Apple manage existing supply chains. Reports indicate that Apple suppliers are now ramping up output of key components, including displays and housing elements, pointing to a behind-the-scenes push for a second-gen model that builds quietly on the first.

Rather than targeting a broader audience just yet, this update appears to serve more strategic goals—like optimizing production costs and preparing for long-term scalability. Sources familiar with Apple’s roadmap have previously noted that a more ambitious redesign has been delayed, with this mid-cycle refresh offering mostly internal upgrades, such as a faster chip.

The move suggests Apple is playing a long game with its headset strategy. By improving performance while sticking with many of the same parts, Apple can fine-tune the product experience and gather feedback without dramatically increasing development costs. This kind of iterative step might not excite early adopters, but it sets the stage for a more significant leap in the years ahead.

Whether this model launches in late 2025 or slips into 2026, it’s clear Apple is adjusting its approach—opting for subtle momentum over spectacle.