Apple Music has launched a major promotion, offering new subscribers six months for just $2.99 instead of the usual $10.99 per month.
The deal, described as one of Apple Music’s biggest ever, is available for a limited time to new and eligible users, though it’s unclear if it extends beyond the U.S.
The announcement comes as Apple Music prepares for the Super Bowl Halftime Show, headlined by Kendrick Lamar. On February 6, hosts Ebro Darden and Nadeska Alexis will interview Lamar, streaming live across multiple platforms. The performance itself takes place during the Super Bowl on February 9.
This move highlights Apple’s push to attract more users amid growing competition in the streaming industry.