Apple is exploring the possibility of introducing a subscription model for Apple Intelligence, aiming to offer expanded AI capabilities and forge new partnerships. Initially launched with complimentary AI features for iPhone 15 Pro models, Apple Intelligence may transition to include paid tiers in the future.
Reports from Bloomberg indicate that Apple intends to monetize additional features within Apple Intelligence, potentially integrating these offerings with its existing iCloud+ service.
The company already generates revenue from subscriptions to premium AI services like OpenAI's ChatGPT, which currently provides free access to GPT-4 without requiring a dedicated account. Apple ensures user privacy by prohibiting the use of Apple query data to train OpenAI's models.
Apple Intelligence facilitates complex queries by redirecting them to ChatGPT, particularly those involving specialized fields like medicine or law that surpass the capabilities of on-device models. Apple is also in talks with other AI providers to potentially introduce advanced subscription options, expanding the range of available AI services.
The rollout may depend on widespread adoption of compatible devices over the coming years.
