Apple is rolling out new measures to improve child safety on its App Store, introducing age verification tools and parental controls to ensure that young users only access age-appropriate content. The company detailed its plans in a newly published white paper, highlighting a phased rollout of the new features starting now and continuing into 2025.
The initiative includes an updated parental setup process, allowing adults to verify their status using existing Apple ID payment information instead of re-entering credit card details. This streamlines the process of setting up Apple accounts for children while maintaining security through Face ID or Touch ID authentication.
Children setting up their own devices will encounter stricter default protections if a parent is not immediately available to complete the setup. If a child indicates they are under 13, the device will automatically enable child safety settings, including restricted web content and app usage, until a parent completes full verification.
Apple is also introducing a new Declared Age Range API for developers. This tool allows app creators to request an age range from users, with parental consent required before any data is shared. Importantly, developers will only receive broad age range data—such as 4+, 9+, 13+, 16+, or 18+—without accessing sensitive personal information like exact birthdates.
The updated age rating system will apply not only to the App Store but also to apps distributed through third-party app stores, which are increasingly gaining traction on Apple devices. Apple's stricter guidelines will prevent age-inappropriate apps from appearing in searches or being accessible to children, further bolstering safety across the ecosystem.
The changes could impact how social media platforms and other app developers handle age verification, as Apple has historically resisted sharing age data, citing privacy concerns. With the new system, Apple appears to be taking a more active role in managing this responsibility, potentially setting a new standard for the industry.
The move comes as tech companies face growing scrutiny over child safety and age-appropriate content. As Apple strengthens its policies, developers and social media platforms may need to adjust their own practices to align with the new requirements, ensuring a safer digital experience for younger audiences.
