Apple is anticipating a robust second half of 2024, with the company projecting a 10% increase in iPhone 16 shipments compared to 2023. The excitement surrounding Apple Intelligence, showcased at WWDC, may have positively impacted smartphone sales, driven by the AI capabilities it promises.
Apple has informed its supply chain partners of its goal to boost shipments by 10% relative to the latter half of 2023. A source with knowledge of the situation revealed to Bloomberg that this target builds on the 81 million iPhone 15 units shipped in the second half of the previous year. This ambitious target indicates Apple's confidence in the demand for its upcoming iPhone 16.
The innovation from Apple with Apple Intelligence could enhance various aspects of the user experience, from photography to personal assistant functionalities, making the iPhone 16 more appealing to a broader audience.
Additionally, Apple's strategic efforts to expand its presence in emerging markets could contribute to the expected growth in shipments. By focusing on regions with increasing smartphone adoption rates, Apple aims to capture a larger share of the global market.
Moreover, the company is investing heavily in its marketing campaigns to highlight the new features and improvements of the iPhone 16. The anticipation generated by teasers and early reviews is likely to drive initial sales momentum.
Apple's optimistic forecast for the second half of 2024 is supported by a combination of innovative technology, strategic market expansion, and effective marketing. The reception of Apple Intelligence features has undoubtedly played a significant role in shaping this positive outlook, setting the stage for a potentially record-breaking performance in the smartphone industry.
