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The Apple Square

Apple CEO, Tim Cook wants Apple products to be used for creativity instead of endless scrolling


Apple CEO, Tim Cook in a new interview with Bustle said he’s worried about how social media apps inspire people to endlessly scroll through their phone. Cook is also worried about people using Apple products for things other than creativity.


Cook in the interview kept talking about how addiction to technology is a problem and how there should be a limit. He said technology was built to serve humans and it shouldn’t be the other way around. He also claims, Apple is trying in many ways to help people stop this addiction.


Tim Cook continued by saying that social media apps that inspire endless scrolling are always surrounding their users with negative things. He claims that Apple products are made for people to enjoy them and not use them for endless scrolling.

Cook also showed his support for the Shine App which was created to help people with mental health issues. Cook talks about how mental health is affecting a bunch of people around the world today. Cook also talks about how he tackles stress of being the CEO of Apple by meditation and being out in nature.


Tim Cook doesn’t want social media apps which inspire endless scrolling to affect people and create mental health issues as well as surround them with negativity, that’s why he’s focused on helping people stop this addiction.

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