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The Apple Square

Anticipated slim iPhone 17 may be rebranded as iPhone Air, featuring smaller display and single rear camera

iPhone 15 Pro

A forthcoming iPhone 17 variant, potentially called the "iPhone Slim," has captured attention due to its rumored sleeker design and unique position in Apple's lineup. Recent insights from Bloomberg’s Mark Gurman suggest that this model, previously thought to target the ultra-premium market, might align more with an "iPhone Air" ethos, emphasizing a refined design rather than sheer power or size.


Industry analyst Ross Young from DSCC indicated that Apple may discontinue the mid-tier iPhone Plus, replacing it with this new, more compact model featuring a 6.5-inch screen, smaller than the current 6.7-inch display.



Reports from The Information add to the narrative by highlighting Apple's efforts to craft a significantly thinner device. Speculation about pricing suggests it could surpass the iPhone Pro Max’s starting price of $1,199, though its features might not mirror the Pro Max’s dual or triple camera setups. Apple analyst Ming-Chi Kuo has also noted that the iPhone Slim could come equipped with a singular 48-megapixel camera, a notable shift from the usual array of lenses.


The strategic move with the iPhone Slim suggests a focus on aesthetic appeal and portability over traditional hardware superiority. This strategy underscores Apple's commitment to diversifying its product offerings to cater to a broader range of consumer preferences.

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